• echo3D

Highlights from Snap Partner Summit

The echoAR team is excited about the new announcements coming out of the Snap Partner Summit and their implications on the AR/3D developer community:

  • 170+ million DAILY users engaging with AR in Snapchat

  • Snapchat shared their world scale point cloud — joining the global efforts of top companies like Google, Niantic, and more to build a digital copy of the world.

  • Snapchat Originals is a de facto mobile-first OTT service by Snap Inc. — Quibi watch out!

  • Snapchat is following one of TikTok’s best UX decisions and integrates music/sounds/audio into snaps.

  • CameraKit by Snapchat is allowing you to easily add an AR camera into YOUR APP. This will drive more users to camera-first AR-first apps.

  • Similar to Facebook’s introduction of 2D avatar to their platform, Snapchat is now adding 3D avatars to mobile games. 3D avatars for the win!

  • Snap Minis brings other apps into Snapchat and allows users to stay in app while using third-party services and interacting with friends in AR.

Some final thoughts

With Camera Kit and Snap Minis, augmented reality can be a part of every app and integrate with any mobile use case. This is HUGE. AR/3D/Camera-first design is here for social and now for every other use case.

echoAR (http://www.echoAR.xyz; Techstars ’19) is a cloud platform for augmented reality (AR) and virtual reality (VR) that provides tools and server-side infrastructure to help developers & companies quickly build and deploy AR/VR apps and experiences.

#AR #Snap #Snapchat